PROMOTION

What is Promotion?

The promotion was an effort to inform or offer products or services through television, radio, newspapers, billboards with the goal of attracting prospective consumers to purchase or to consume them. With the promotion of the manufacturer or the distributor expects his sales figures.

 

By doing promotional activities can make a business more popular and known by many people. If it is known and understood by many people then it is likely a buyer of goods/services sold will be more and more. If a buyer much keuntunganpun will no doubt gain opportunity increasingly open wide and also business ventures would increasingly develop into larger ones.

 

What is Sales Promotion? 

Sales promotions are tactical activities used as part of the overall promotional mix. They are intended to produce quick and short-term changes in consumer or business to business buying behaviours. This can range from money off vouchers, inviting you to buy today and save money off the normal list price, or, maybe buy one get one free offers which seem to be the ‘big box’ supermarket preferred offer of the moment.
Some sales promotions are also employed as loss leaders – barely breaking even and at times even making a loss for a particular product, used mainly in consumer sales with the sole purpose of increasing footfall through the door – as we write this piece on the run up to the World cup, Stella Artois can be purchased from Tesco at 6p per litre below cost!

Obviously these types of promotions cannot be sustained as part of a viable business model but they do serve a purpose.

Why Do We Need Promotion?
We need promotion because if we want sell the product , we must do the promotion of the marketing our product. It will make our buyer can know what the all kinds of product what we sold. They can order it because they believe that our product is the good for they consumed. And promotion can make our company so famous in buyer community.

Kinds of promotion

• Advertising is the promotion non personality with using everything media what can invite all of community who consume it.
• Personal Selling is personal promotion with language presentation in conversation with the buyer in marketing.
• Publisity is the promotion non personal about serve or entity. It is from open the information about it so general.
• Sales Promotion is the promotion so different of three promotion in before. It is for invite the buyer.
• Direct marketing is personal selling so direct who can invite the buyer.     

 

Past tense

1. Customers need to know about a great product and be persuaded to buy .
2. Consultant promoted his business through lunches with contractors
3. What are the costs of the promotion compared to the benefits
4. Criteria used to measure success
5. Sales promotion is designed
6. Non-personal communication transmitted through mass media
7. That can later be exchanged for money
8. Discounts based on the spending
9. Clearly stated and measurable
10. The producer has reviewed all the possible promotional tools

·         Present tense

1. Sales promotion is the process of persuading a potential customer to buy the product
2. Customers are aware of the existence and positioning of products
3. Will the resulting sales boost justify the investment
4. What you're selling unless they know about it
5. A listing in the yellow pages
6. Promotions are key to generating awareness
7. A contracting consultant
8. I was teaching a marketing class
9. Promotional strategy should address the following issues
10. When undertaking a sales promotion

 

 

Nama  :  Agung Triono

Kelas  :  3 EB 19

NPM  :  20210319